SEO Professionals: Why You Should Guarantee SEO Results
Read the full post >> . Dear SEO professionals: Clients don't simply want our SEO recommendations... they want guaranteed results. Why should you offer SEO guarantees? When should you offer SEO guarantees? And what kind of SEO guarantees should you offer? Read on to...
Maximize Customer Engagement With the Right Insights From the Right Data
Read the full post >> . Effective data collection and analysis are essential for better customer relationships. From achieving true personalization to predicting behavioral patterns and creating ongoing conversations, improving customer engagement all starts with...
Going Hyper-Local: How Sponsoring an Event Can Grow Your Business [Infographic]
Read the full post >> . Sponsoring an event can be an effective way to improve brand awareness, and it can even help your local SEO efforts. And sponsorship doesn't have to be monetary. Your company can give back in many ways--and get positive recognition in return....
Local Business Reviews on Google: Ranking and Rating Trends
Read the full post >> . Business that rank among the top 3 in Google's local search results tend to have more reviews and a slightly higher average star rating than businesses that rank in the fourth through tenth positions, according to recent research from...
Solving Sales & Marketing Alignment Challenges with Insights from 80 Marketing Leaders
Read the full post >> kniemisto. Marketers around the globe have issues aligning with their sales teams to create a true partnership. But there are ways to ease the burden and create a working partnership that creates a better customer experience. At our recent...
How to Use Porter’s Five Forces to Outmaneuver Your Competition
Read the full post >> [email protected] (Clifford Chi). In March of 1979, Harvard Business Review published an article about a business analysis model that countless MBA students still study to this day. Coined by Michael Porter, a professor at Harvard Business SchooI,...
Emoji Meanings: How to Interpret and Use 17 Common (& Confusing) Emojis
Read the full post >> Caroline Forsey. An emoji is one of the most useful shorthand communication tools of the 21st century. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't...
A Guide to SEO for Voice Search
Read the full post >> Michael Brenner. The way people use the Internet to find information online is changing. We’re no longer sitting at our desks typing at a keyboard. Instead, we’re on the move and using our phone to keep us informed while we’re on the go. We use...
2019 Predictions: CMOs Look to Prioritize the Customer Experience to Regain Trust, Authenticity and Relevancy
Read the full post >> Mark Nardone. With 2019 just around the corner, every marketer is looking to forecast trends and opportunities to stay creative and ahead of competitors. PAN Communications sought out the full spectrum of predictions from our clients and top...
Facebook and Twitter Upheaval: How Social Media Marketing Changed in 2018
Read the full post >> Grace Duffy. Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Join us for this special “year in review” episode of the Social Media Marketing...
End of Year Software Discounts: Savvy Cost Saving or Short-Sighted Business Move?
Read the full post >> Max Altschuler. It’s the end of the year, which means buyers are rushing to use up all their year-end budget, (hey there, favorite The Office clip). Of course, this means salespeople are also hyper-motivated to negotiate to hit that all-important...
The 15 Best Restaurant WordPress Themes in 2019
Read the full post >> [email protected] (Kristen Baker). If you’re a restaurant owner, or if you own any type of food-related business, it’s safe to assume you’re busy every day creating a mouth-watering menu, hiring staff, developing relationships with your...
Looking Back on 2018 Predicted Tech Trends: Which Flourished, and Which Flopped?
Read the full post >> Amanda Zantal-Wiener. Every January, the Consumer Electronics Association hosts the annual (and potentially largest) Consumer Electronics Show (CES) in Las Vegas, Nevada -- where events often begin with a projection of the top tech trends to come...
The 15 Best Free WordPress Themes for Bloggers in 2019
Read the full post >> [email protected] (Kristen Baker). If you’re a blogger, it’s probably safe to assume you want a website that's equally as stylish, unique, and high quality as the content you share. You also want visitors to have a positive experience...
The Sexism and Sweet Success Behind Becoming a First-Time CEO
Read the full post >> Meg Prater. If you associate craft chocolate with long beards, serious stares, and masculine aesthetics, you aren't alone -- especially if you were part of the chocolate industry in 2002, like Jean Thompson was. To read the full post go to Sales....
The Practical Guide to Artificial Intelligence for Marketers
Read the full post >> kniemisto. Today’s marketers are in the early stages of transforming how they identify, execute, and evaluate campaigns leveraging new and innovative technology: artificial intelligence (AI). As digital-savvy customers expect more sophisticated...
11 Amazing Real Estate Postcard Ideas to Inspire Your Own
Read the full post >> [email protected] (Meredith Hart). Which marketing tactics do you use as a realtor? For many, real estate postcards are a tool used in their marketing mix to share a new listing, promote open houses, and develop relationships with prospective...
How to Take a Screenshot on Your Android Phone [Easy Guide]
Read the full post >> [email protected] (Clifford Chi). Maybe you just made the transition to an Android, or maybe the process of taking a screenshot just slipped your mind. Either way, whether you want to include a screenshot in one of your blog posts or send a funny...
YouTube Ads: What Marketers Need to Know
Read the full post >> Michael Stelzner. Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business? To explore how to reach more customers with YouTube ads, I interview Tom Breeze. More About This Show The Social...
3 Big Lessons from Interviewing John Mueller at SearchLove London – Whiteboard Friday
Read the full post >> willcritchlow. Posted by willcritchlowWhen you've got one of Google's most helpful and empathetic voices willing to answer your most pressing SEO questions, what do you ask? Will Critchlow recently had the honor of interviewing Google's John...
The Best Sales Managers Don’t Chase Revenue: 6 Steps to Get Goal-Setting Right
Read the full post >> Colin Campbell. Success begins with setting goals. Without goals, your team lacks the key elements it needs to win — a direction to follow and the encouragement to stay motivated in sales. In contrast, goals lend clarity and purpose to your...
Simple Steps To A Sales Culture That Wins, with Paul Epstein, Episode #95
Read the full post >> Mario Martinez Jr.. Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts The sales culture within your organization is one of the most vital but overlooked aspects of your company’s success or failure. My...
The State of Voice: Looking Ahead to 2019
Read the full post >> Amanda Zantal-Wiener. The word "voice" has taken on many meanings over the years. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work, cut and...
Your 2019 Content Strategy: 5 Trends You Can’t Ignore
Read the full post >> Omar Akhtar. As a digital marketing analyst at Altimeter, I’ve been tracking the ever-changing world of content marketing since 2013, but this is the first year where the changes have been truly dramatic. When I fielded the survey for my latest...
A Small Business Guide to Facebook Chatbots [Infographic]
Read the full post >> . Small businesses have a reputation for being more personal than big corporations, but that doesn't mean that technology can't help. In fact, chatbots may be a way to give your customers even more customized attention than you could otherwise....
CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To
Read the full post >> . Here's the hard truth: Most CMOs will never be able to get all their work done. Yet, Marketing is critical to the success or failure of organizations. The solution? A rigorous focus on the things that matter most. So here are three areas for...
2019 B2C Content Marketing Benchmarks, Budgets, and Trends
Read the full post >> . Most B2C marketers are seeing improved results from content marketing and plan to increase their spending on it in the year ahead, according to annual research from MarketingProfs and Content Marketing Institute. Read the full article at...
Distracted by New Technology? You Probably Aren’t Giving Your Website the Attention It Deserves
Read the full post >> kniemisto. Let’s face it: The marketing world moves quickly. So quickly that as you chase down the latest and greatest channels and tools available, it’s possible to lose sight of the very foundation that enabled you to get this far. It’s...
The Plain-English Breakdown of Earnings Before Interest, Taxes, Depreciation, and Amortization
Read the full post >> [email protected] (Meredith Hart). How valuable is your business? Whether you're applying for a business line of credit, looking for investors, or trying to determine your ability to pay down debts, performing a financial analysis is key. To read...
The Essential Introduction to Google Merchant Center
Read the full post >> Caroline Forsey. Imagine this -- you're having friends over for a dinner party, and your recipe (which you found on Google) calls for spiralized zucchini noodles. To read the full post go to Hubspot. We've shared this because we think it may be...