Read the full post >> Mark Schmukler.
We know how valuable loyal customers are. They’re five times more likely to make a purchase, five times more likely to forgive mistakes and seven times easier to upsell.1 In the B2B landscape existing customers are even more vital. There are far less available customers than in the B2C marketplace, plus there’s a far higher […] The post Building a Great B2B Loyalty Program to Prevent Churn appeared first on Marketing Insider Group.
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