Read the full post >> Steve Olenski.
With the possible exception of consumer apps, no market has exploded in the new millennium quite like marketing technology. When chiefmartec.com started reporting on the space in 2011, it counted around 150 solutions. Today, it reports around 7,000. Put another way, 2018’s martech landscape contains more software products than those of 2011 through 2016 combined. […] The post Classic Advertising and Consulting Models Are Shifting — To Clients’ Benefit appeared first on Marketing Insider Group.
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