Read the full post >> Bill Conn.
You know what gets tech marketers really excited? Telling people in detail about the latest enhancement to their Whatever-as-a-Service platform that increases scalability and extensibility by 4 percent. Plus, the latest integration with Microsoft and the rollout of version 3.2 of their software. And bug fixes…don’t forget bug fixes. Spoiler alert: No one wants to […] The post Demystifying Tech Storytelling: No One Wants to Hear About Your Backend appeared first on Marketing Insider Group.
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