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In March of 1979, Harvard Business Review published an article about a business analysis model that countless MBA students still study to this day. Coined by Michael Porter, a professor at Harvard Business SchooI, Porter’s Five Forces is a model that draws from industrial organization economics to identify and describe the fundamental economic forces that shape every industry. More specifically, it explains how these forces dictate every industry’s competitive intensity, potential for profitability, and attractiveness to other entrants.
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