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Read the full post >> Jay Baer.

When your friend returns from a vacation, he’s probably eager to tell you about his fun getaway. But which story truly sticks with you? That the hotel had an amazing infinity pool? That the local restaurants offered incredible food? What about something oddly specific — like the fact that the concierge gave away a different […] The post How Unique Selling Propositions Are Killing Your Word-of-Mouth Marketing appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

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