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Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study, over 40% of CMOs have been in their roles for less than two years and 70% less than four years. There is much speculation as to why marketers have a shorter […] The post Is Attribution the Key to Professional Success? appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
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