Read the full post >> Michael Brenner.
The signs are out there. The purist approach to content marketing – where relevancy, quality, and an experience customers want is enough to drive traffic, generate leads, motivate engagement and boost sales conversions – has been, officially, tainted. That doesn’t mean we have to march with our heads hung low back to the ad age. […] The post Is Content Marketing Now All About Pay to Play? appeared first on Marketing Insider Group.
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