Read the full post >> [email protected] (Clifford Chi).
Ever since email marketing became a legitimate marketing channel in the 1990s, email marketers have largely measured their performance against two metrics — open rate and click-through-rate.
To read the full post go to Hubspot. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://blog.hubspot.com/marketing/ctor-vs-ctr