Read the full post >> kniemisto.
It’s important to follow through on leads. Upon receiving a new lead, it should be categorized, accessible, and tracked for the most relevant ongoing marketing campaigns. We know that lead management is defined as the process by which marketing acquires, evaluates, nurtures, and hands off leads to the sales team. Seems like a simple definition, […] The post Lead Tracking: 5 Best Practices for Marketing Operations appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
To read the full post go to Marketo Marketing blog . We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: http://feedproxy.google.com/~r/modernb2bmarketing/~3/5p6T6X1Xo20/lead-tracking-the-5-best-practices-for-marketing-operations.html