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It’s important to follow through on leads. Upon receiving a new lead, it should be categorized, accessible, and tracked for the most relevant ongoing marketing campaigns. We know that lead management is defined as the process by which marketing acquires, evaluates, nurtures, and hands off leads to the sales team. Seems like a simple definition, […] The post Lead Tracking: 5 Best Practices for Marketing Operations appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

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