by Content Curated | Mar 20, 2019 | Curated, Insurance Agency Marketing
Read the full post >> [email protected] (Clifford Chi). Ever since email marketing became a legitimate marketing channel in the 1990s, email marketers have largely measured their performance against two metrics — open rate and click-through-rate. To read the full...
by Content Curated | Mar 20, 2019 | Curated, Insurance Agency Marketing
Read the full post >> Caroline Forsey. A couple weeks ago, my brother Max sent me his resume in a text message, and asked me to ‘spruce it up a bit’ for him. To read the full post go to Hubspot. We’ve shared this because we think it may be helpful to...
by Content Curated | Mar 20, 2019 | Curated, Insurance Agency Marketing
Read the full post >> Michael Brenner. Over the years, I have worked with companies who are used to having their legal department review all of their content before it’s released to the public. When I tell them that by shifting what they write about, they can...
by Content Curated | Mar 20, 2019 | Curated, Insurance Agency Marketing
Read the full post >> Grant Polachek. Even if you already have your primary website, your domain days aren’t done. A new content hub? Microsite? Campaign? You may need a new-to-you domain. Here’s what you should know. Continue reading → The post Need a New Web Domain?...
by Content Curated | Mar 20, 2019 | Curated, Insurance Agency Marketing
Read the full post >> Anna Eliot. Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.”...