Read the full post >> Keenan.
For years, I mean for most of modern day sales, we have been taught how to sell and pitch our products. The product has been at the center of all that is sales, and unfortunately, it’s a problem, and we need to stop. It’s not that we haven’t attempted to move away from product-centric selling, leveraging terms like; Trusted Advisor, or Consultative Sales, or Solutions Selling, but the reality has been these approaches have been
The post Problem-Centric Selling vs Product-Centric Selling: It’s Time We Change the Way We Sell appeared first on A Sales Guy.
To read the full post go to A Sales Guy. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://www.asalesguy.com/problem-centric-selling-vs-product-centric-selling-its-time-we-change-the-way-we-sell/