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If your data practices are GDPR-compliant, you don’t have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in a bind. Read the full article at MarketingProfs
To read the full post go to MarketingProfs Daily. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2018/39500/relationship-marketing-and-gdpr-avoiding-the-traps-of-personalization-data-and-targeting-tech