Read the full post >> [email protected] (Mimi An).
Companies today are grappling with how to best market to consumers on various social networks. How can they better identify the types of content that will perform the best on each network? To answer that question (and better inform HubSpot’s own social strategy), HubSpot Research and the University of Virginia teamed up to survey consumers and analyze existing branded content to produce a framework that helps brands identify the types of content that performs best on a given social network. This post is an overview of a longer report published by HubSpot Research.
To read the full post go to Hubspot. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://blog.hubspot.com/marketing/rethinking-social-media-marketing-how-to-use-a-behavior-based-approach-for-content-on-social-media