Read the full post >> Collin Cadmus.
Sales will always be a persuasion game, but the biggest obstacles to success are actually cognitive biases rooted deep in the human brain. The brain has evolved in strange ways. It has developed mental shortcuts around rational thought: like factory-settings that help us avoid change by ignoring, rejecting, or modifying what we hear. From an … Continue reading “Sales Persuasion: Recognizing and Beating Cognitive Biases"
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