by Content Curated | Dec 10, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Sales can be the perfect place to develop a skillset in a constantly evolving industry where you can earn a great living. However, it’s hardly a cakewalk. A Harvard Business Review article on salesperson attrition notes that businesses...
by Content Curated | Dec 7, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. The heavy hitters of social media get all the attention, but they’re far from the only players in the game. Facebook (and its photogenic friend, Instagram), Twitter, and YouTube dominate online discussions, but what about the...
by Content Curated | Dec 6, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. No marketing manager today is satisfied with his or her website. Whether the sticking point is usability or conversions, there is always room for improvement. When I’m presenting at a conference, I always say to the crowd, “Raise your...
by Content Curated | Dec 5, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Marketers approach long-term planning armed with data and strategic frameworks. Business school classes are filled with cases and proactive approaches for long-term decision-making. Alternatively, short-term marketing decisions must be...
by Content Curated | Dec 4, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Sales drives revenue. Demand gen creates leads. Customer success reduces churn. What does product marketing do? If you can’t answer, don’t worry. You’re not alone. Having built and led worldwide product marketing teams for over a...
