by Content Curated | Dec 3, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. It happens every year. After going back to the kitchen for thirds, you return to the dinner table. You top off your glass of wine, and prepare to eat like you haven’t tasted food in a week. The perfect forkful of food is loaded, you...
by Content Curated | Nov 30, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. What happens when 80 senior marketing leaders come together to talk about revenue marketing and ROI? Amazing insights, that’s what! At our Marketing Nation Engage event in London, we hosted a series of roundtable sessions with...
by Content Curated | Nov 29, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. More and more these days, I find myself searching for “The Magic X.” “The Magic X,” of course, is the fastest way for me to skip all of the useless & irritating things that pop up and get between me and the content I came here to...
by Content Curated | Nov 28, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Marketing continues to undergo rapid and major changes. Consumers are turned off by mass selling, and expect personalized, 1:1 communication across the many channels and devices they use. Unfortunately, when it comes to omnichannel...
by Content Curated | Nov 27, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Some say hindsight is 20/20. To me, hindsight, at least when it comes to the last year—my first year as the Chief Marketing Officer at Marketo—is not 20/20… it is a loud, colorful blur. This last year both flew & crawled depending...