by Content Curated | Oct 25, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. “Don’t talk to strangers.” Whether or not this is good life advice that people should follow, it’s a saying that most are familiar with. Even though this suggests we might have difficulty engaging with strangers, marketers have no...
by Content Curated | Oct 24, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old-fashioned personal outreach. There’s no perfect process. And with B2B data...
by Content Curated | Oct 23, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. The best salespeople pay attention to buying cues from their customers. If there are no buying signals, they move on to a better lead. They are persistent when they sense a deal can be closed quickly but recognize that sometimes timing...
by Content Curated | Oct 22, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. There is, of course, a modern twist to them. It reflects...
by Content Curated | Oct 19, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. The most critical part of cross-functional teams simultaneously executing on small and large projects is the right process. Proper setup and management include four key areas: team, time, tools, and process. Earlier in this blog...
