by Content Curated | Oct 4, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Companies put a lot of stock in logos, and who can blame them? A logo is meant to serve as a visual and memorable representation of a brand, an enduring symbol of what it means to be “me.” But this graphical, emblematic totem rarely...
by Content Curated | Oct 3, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. If you spend even a couple of hours listening to the marketing department conversations at Uberflip, I guarantee you’ll hear the word “experience” come up at least a few times. Whether it’s the demand generation team evaluating our...
by Content Curated | Oct 2, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning...
by Content Curated | Oct 1, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. We spend oodles of hours working out the kinks of our branding. As marketers, we get down to the nitty-gritty of taglines, color palettes, and guidelines. Then, get it approved, document it, and launch it to the world. For most...
by Content Curated | Sep 28, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Your company’s website is its window to the world. It’s where customers and prospects learn about the company and its products and services. It’s an important channel for engaging people and building relationships with them and a vital...
