by Content Curated | Aug 9, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. What should marketing be responsible for in your company? This question is surprisingly hard to answer, even for marketers. Harvard Business Review found that the responsibility of chief marketing officers varies drastically from one...
by Content Curated | Aug 8, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. In many organizations, marketing suffers from a crisis of credibility. Many executives believe it exists solely to support sales, or that it is an arts and crafts function that throws parties and puts logos on swag. It’s no secret that...
by Content Curated | Aug 7, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Picture this: You’re scrolling through Facebook for the tenth time one day when, all of a sudden, you see an ad. It shouldn’t be anything out of the ordinary, but when the ad displays the exact band tee you found yourself googling...
by Content Curated | Aug 6, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. So you’ve embarked on a career with a marketing agency. Congratulations! You’ve joined a growing world at an exciting time. Opportunities are many and varied. In fact, the Bureau of Labor Statistics predicts a 19% rise in marketing...
by Content Curated | Aug 3, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Back in 2016, we surveyed the retargeting landscape and gave some tips on how to get started. For the uninitiated, retargeting is an online marketing strategy that keeps your brand in front of users who have bounced out of your site....
