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Read the full post >> Brandon Andersen.

A great content marketing program can no longer be maintained with good writing alone. Content shock has created a glut of content that is outpacing demand. Content marketers have to work harder than ever to keep an edge over thecompetition, or risk starving while a more savvy competitor eats their lunch. To keep competitors at […] The post The 7 Fundamentals of a Great Content Marketing Program appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

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