Read the full post >> Angela Hausman.
Pictured: Students at JMU Prototyping using POP The role of marketing in prototyping and other technical aspects of new product development is often very small. There are many reasons underpinning this, but the biggest reason is that marketing students aren’t taught technical skills. I am to fix that and I started with my class at […] The post The Role of Marketing in Prototyping: Creating Prototypes with POP appeared first on Marketing Insider Group.
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