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Read the full post >> [email protected] (Allie Decker).

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired action. They also give brands identity, personality, and emotion.

To read the full post go to Hubspot. We’ve shared this because we think it may be helpful to the insurance community.

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