Read the full post >> [email protected] (Dharmesh Shah).
Editor’s note: This is the third post in an 11-part series on the HubSpot Customer Code. You can subscribe to the full series here. Businesses need customer personas. Personas are a powerful tool to help align vectors. When everyone understands who your customer is, what their problems are, and how your business can help them you find that making decisions about hiring, budgeting, and even specific tactics becomes much easier.
To read the full post go to Hubspot. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://blog.hubspot.com/marketing/treat-me-like-a-person-not-a-persona