Read the full post >> Douglas Burdett.
For the 183rd episode of The Marketing Book Podcast, I interview Sean M. Doyle, author of Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing by Not Trained for the Task. Too many executives misunderstand marketing, or worse, don’t care about it. Which leads them to do one of two things – […] The post Weekend Reading: “Shift” by Sean M. Doyle appeared first on Marketing Insider Group.
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