Read the full post >> Douglas Burdett.
For the 180th episode of The Marketing Book Podcast, I interviewed Bernadette Jiwa, author of Story Driven: Your Don’t Need to Compete When You Know Who You Are. In her newest book she explains that every business is driven by one of two philosophies – a company is either competition driven or story driven. The […] The post Weekend Reading: “Story Driven” by Bernadette Jiwa appeared first on Marketing Insider Group.
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