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As organizations scale, they often have marketing functions sitting in many different areas. Perhaps there are social media people who work both locally and in the corporate office, like some of our hospitality clients. Or perhaps there are many different teams which produce content that should be used across digital properties, like a client of […] The post What Is a Center of Excellence and Why Do You Need One? appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.
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