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The CMO’s position in the C-suite hierarchy has been elevated significantly over the past several years, thanks in large part to the rise of big data. With the right data at their fingertips, modern marketers can now target customers with surgical precision, as well as provide CEOs with evidence that their initiatives are working. And […] The post Why Big Data Means Big Responsibility for CMOs appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
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