Read the full post >> Brian Carroll.
No one will ever say “we don’t focus on the customer.” Here’s why (even empathetic) marketers fail at customer empathy and how to fix it. Let me explain: Dr. Johannes Huttula did a research with 480 experienced marketing managers. They asked marketers to step into their customer’s shoes and predict what they would reply in […] The post Why Marketers Are Bad At Empathy And What To Do About It appeared first on Marketing Insider Group.
To read the full post go to Marketing Insider Group. We’ve shared this because we think it may be helpful to the insurance community.
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