Read the full post >> Michael Brenner.
The most engaging brands – the ones who are offering data-driven contextual experiences for customers – are the companies who are winning over the hearts and minds of consumers. And they are keeping them.Consumers gravitate to relevant, personalized experiences like moms to coupons. When well delivered, they aren’t just rewarding, they’re fulfilling.But, for all the […] The post Why Marketers Are Still Struggling to Measure Engagement appeared first on Marketing Insider Group.
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