Read the full post >> kniemisto.
In many organizations, marketing suffers from a crisis of credibility. Many executives believe it exists solely to support sales, or that it is an arts and crafts function that throws parties and puts logos on swag. It’s no secret that the C-suite does not care about the open rate of your last email campaign, or […] The post Why Marketing Depends on Metrics appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
To read the full post go to Marketo Marketing Blog. We’ve shared this because we think it may be helpful to the insurance community.
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