Read the full post >> Brian Carroll.
People buy from people, not companies. At its core, ABM is about relationships between people. I was reminded of this while talking with a VP of Marketing who stopped their account based marketing campaigns to “go deep” in a few segments. The reason? They wanted to focus on building stronger connections with customers on their journey. […] The post Why putting people first in ABM matters appeared first on B2B Lead Blog.
To read the full post go to B2B Lead Blog. We’ve shared this because we think it may be helpful to the insurance community.
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