Read the full post >> [email protected] (Clifford Chi).

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional.

To read the full post go to Marketing. We’ve shared this because we think it may be helpful to the insurance community.

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