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Read the full post >> Jay Baer.

Word of mouth marketing is the oldest, most cost-efficient, and most effective way to create customers and grow any business. Research from just last week from Marketing Charts shows that word of mouth remains the most likely way that consumers make purchase decisions, and that effect is even stronger among younger consumers, per a study […] The post 12 Best Books About Word of Mouth Marketing appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

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