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Read the full post >> [email protected] (Kipp Bodnar).

Search engine optimization (SEO) standards are constantly changing. Like social media, email marketing, and emerging technologies such as artificial intelligence (AI), search engines are improving the way in which they deliver results to users every day. To do this, they’re focusing on things like localization, page authority, click-through rate, and even searches that come from voice assistants like Amazon Alexa and Google Assistant.

To read the full post go to Marketing. We’ve shared this because we think it may be helpful to the insurance community.

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