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Read the full post [email protected] (Joe Lazauskas and Shane Snow).

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. When the subject comes up, a lot of folks get nervous. They say things like, “Well, I’m no Hemingway!” or some other nervous response.

To read the full post go to Marketing. We’ve shared this because we think it may be helpful to the insurance community.

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