Read the full post >> Chad Pollitt.

Marketers make a big mistake in not leveraging influencers in their mix. Studies show that every dollar invested in influencer marketing returns $6.50. Here’s how to make sense of two popular influencer tactics (with checklists). Continue reading →
The post 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning appeared first on Content Marketing Institute.

To read the full post go to Content Marketing Institute. We’ve shared this because we think it may be helpful to the insurance community.

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