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Read the full post >> kniemisto.

With savvy marketers with their finger on the pulse of popular social trends, it’s no surprise companies are trying to find ways to ride the wave of rising social and political activism to move the hearts and minds of their potential buyers. Unfortunately, those efforts don’t always work out as planned—just ask Pepsi or Dodge Ram. Without great care and input […] The post 3 Questions to Ask Before Launching a New Campaign appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

To read the full post go to Marketo Marketing Blog. We’ve shared this because we think it may be helpful to the insurance community.

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