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Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because they don’t have a high degree of confidence. In fact, according to my company’s research, 66% of marketing executives believe their brand message is lost by the time it reaches the […] The post 4 Ways Internal Brand Awareness Pays Big Dividends for Marketing appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

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