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For the past 20 years, I have journeyed into the lairs of countless marketers. From small startups to national corporations, what has shocked me the most is the lack of unity and communication between the sales and marketing departments. When I first visit a marketing department, I ask its team members to describe their buyer […] The post 4 Ways to Reach More Qualified Leads by Uniting Your Sales and Marketing Teams appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

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