Read the full post >> Dana Trismen.
Account-based marketing, or ABM, is a strategic approach to marketing that is concentrated on a set of clearly define target accounts. These target accounts are pre-agreed upon internally across marketing, sales and senior leadership teams as the most crucial prospects for the business overall. Successfully executing ABM involves building personalized outreach strategies for each of […] The post 5 Must-Have Tips for Successful Account Based Marketing appeared first on Marketing Insider Group.
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