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Read the full post >> Jay Baer.

Every brand has a story to tell. But not every business knows how to inspire its customers to re-tell its story.  Despite the inherent difficulty, word-of-mouth marketing is the sort of self-perpetuating machine that should be the goal of every company to engineer. Rather than overspend on traditional advertising, turn to your best and least […] The post 5 Questions to Ask Customers When Creating a Word-of-Mouth Strategy (and How to Ask Them) appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

To read the full post go to Convince and Convert . We’ve shared this because we think it may be helpful to the insurance community.

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