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Read the full post >> Anthony Helmstetter.

Brace yourself: email unsubscribes are not necessarily bad. That may seem counter-intuitive. After all, isn’t list size one of the key metrics we’re supposed to report up to senior management? Aren’t we always looking for more and more subscribers? Isn’t list growth a key measure of how well our advertising, marketing, and content are performing? […] The post 5 Reasons to Embrace Email Unsubscribes appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

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