Read the full post Molly Clarke.

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? You swear you did everything right, but when it comes time for the results to pour in, they never show.  It’s a marketer’s worst nightmare. The likely culprit? Bad buyer […] The post 5 Reasons Why Your Buyer Persona’s Aren’t Good Enough appeared first on Marketing Insider Group.

To read the full post go to Marketing Insider Group. We’ve shared this because we think it may be helpful to the insurance community.

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