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Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market. It’s what […] The post 5 Ways to Increase Event Engagement appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

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