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Read the full post >> Jake Sapirstein.

Truly? Yes, truly. Let’s face it, most leaders of Marketing organizations – and many other types of organizations for that matter – talk a good game about the importance of being data-driven. It’s a good sound bite, in large part, because it’s both rooted in common sense and it embodies the modern in “modern marketing.” But actually being […] The post 9 Keys To Building A Truly Data-Led Organization appeared first on Marketing Insider Group.

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