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Read the full post >> Jay Baer.

Attention must be earned, and doing so is harder than ever, when every business is competing for eye balls and ear holes against Princes and Duchesses, Kardashians, and Trumps. Not to mention your actual competitors. In our yearning for attention, we often decide that the best approach will be to “go viral” and doing something […] The post A Great Viral Marketing Case Study and Why it is not a Word of Mouth Strategy appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

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