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The rate at which marketers have moved towards an account-based marketing (ABM) model is quite surprising. I remember when ABM was the ultimate buzz word at the Marketing Nation Summit a couple years ago. Many of us were wondering ‘Will this thing stick?’ or ‘Is this just a fad that will go away by next […] The post ABM Key Marketing Metrics to Track at Every Stage of the Funnel appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

To read the full post go to Marketo Marketing Blog. We’ve shared this because we think it may be helpful to the insurance community.

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