As a B2B marketer, you have probably heard of account-based marketing (ABM), which is sometimes referred to as customer-based marketing. ABM is widely used in B2B marketing because it’s well suited to the long sales cycle, helps build customer relationships with multiple stakeholders, accelerates the sales process, and offers multiple opportunities to close the deal. […] The post Account-Based Marketing: the Most Lucrative Market At Your Fingertips appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
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