Read the full post >> Andrea Fryrear.

A successful Agile marketing team has two parts: the people on the team, and the formal ways the interact with each other. In other words, Agile marketing roles and ceremonies. Team structure and meetings are often overlooked during process optimization, but fine-tuning them both (and making sure they work well together) can be the key […] The post Agile Marketing Roles & Meetings appeared first on Marketing Insider Group.

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